An experiential coffee celebration from 25th Sep
– 1st October 2021 across all Starbucks stores in India
featuring unique coffees from across the world.
Leading global innovation in coffee for
over five decades, Starbucks India is taking its coffee heritage and
inspiration to celebrate International Coffee Week this year with
coffee-forward experiences and special promotions across its stores showcasing
the brand’s passion & commitment towards coffee, community and conversation
as Starbucks ethically sources coffees from the world’s top 3% arabica
beans.
Packed with an exciting array of
activities, the festival is an opportunity for the leading coffeehouse to
showcase the finest range of coffees from around the globe while celebrating
their cherished connections with the community. Bringing alive the third-place
experience, coffee enthusiasts through the week will witness the brand
celebrating origin stories of the world’s finest coffees, flavour profiles,
brewing techniques along with immersive coffee tasting sessions and some
interesting coffee trivia.
Each day of the Starbucks Coffee
Festival will be dedicated to a unique coffee from across the world with an
immersive experience of brewing. Consumers will also be able to enjoy a 50%
discount* on select tall or above sized beverages, when they purchase the
‘Coffee of the Day’. As a culmination of the coffee week and to commemorate
International Coffee Day, the offer will be applicable on purchase of any Whole
Bean coffee pack as well Starbucks VIA™ Ready Brew on 1st October.
Starbucks® Kenya Roast
Date: 25th Sept
A steadfast favourite for over 40
years, the Kenya Roast is one of Starbucks` first single-origin coffees. Bright
with a juicy acidity, low wine notes and fruity flavours – ranging from black
currant and blackberry to tart grapefruit found in no other origin, Kenya
continues to astound our expert tasters and customers alike with flavours not
commonly ascribed to coffee. Kenya is often the perfect introductory coffee for
people who want to explore something a little more exotic hence, this unique
blend is perfect to kick start the festival.
Starbucks® India Estates Blend
Date: 26th Sept
Highlighting a bit of history – the
India Estates Blend which will serve as the foundation for the second day of
the festival, is the first Starbucks coffee from India. Cultivated in Karnataka
in harmony with nature, the lush and layered coffee captivates from the first
sip. In the dappled light beneath shade trees, the gently sloping land and
fertile red soil yields the finest Indian coffee ever experienced. The brand’s
master roasters lovingly elevated its distinct complexity – lush
herbal notes, hints of citrus and a chocolaty mouthfeel.
Starbucks® Sumatra Coffee
Date: 27th Sept
Sumatra coffee is full bodied with a
smooth mouthfeel and lingering herbal flavours. Its flavour profile is
distinctive and found nowhere else in the world. The heavy, full body and
concentrated herbal spice notes are hallmarks of great coffee from this
Indonesian island - most of which comes from small independent farms, often
from the farmers’ backyard. The coffee tasting session on 27th September
will feature the French Press brewing method.
Starbucks® Italian Roast
Date: 28th Sept
Intense, rich and deep with notes of
caramelised sugar, this is the quintessential dark roast – expertly crafted to
bring out its sweetness and intensity. It showcases the precision and skills of
our roasters, who created a coffee slightly darker than our Espresso Roast, but
still without a smokey edge. Slight changes in the roasting process brings its
unique flavour forward, making it a great cup of coffee. Customers will also be
delighted with an experiential session involving an interactive coffee tasting
session and coffee brewing methods like Chemex & Siphon. On 28th September,
the offer will be applicable on Starbucks® Italian Roast and VIA™ Ready Brew
(Italian Roast & Colombia).
Starbucks® Diwali Blend
Date: 29th Sept
The fifth day of the festival; will
showcase the Starbucks® Diwali Blend. With this festive blend, customers can
enwrap their senses in the warm notes of cocoa that melt into a syrupy body,
decked with hints of spice and dried stone fruit. Complex with a balanced
acidity, this exotic blend promises to treat your taste buds to a celebratory
flavour. The exclusive Starbucks® Diwali Blend honors India’s coffee-growing
communities and is proudly sourced from three estates in the Karnataka and
Tamil Nadu regions of South India.
Starbucks® Blonde Roast, Starbucks®
Diwali Blend & Signature
Starbucks® Espresso Roast
Date: 30th Sept
The three coffees will mark the
penultimate day of the Starbucks Coffee Festival, wherein consumers will
discover the flavour notes and roast profiles of Starbucks® Diwali Blend,
Espresso Ground Coffee and Blonde Ground Coffee. A comparative tasting
involving a sensory engagement activity between these coffees will be the
highlight of the day.
International Coffee Day
Date: 1st Oct
On October 1st, which is
also International Coffee Day, customers will have a chance to experience the
Starbucks Coffee Experience Bar where the coffee masters will demonstrate
different brewing methods and their surprising effects on the coffee flavour.
While throwing light on the art, craft and science behind different cups of
coffee, the Coffee Experience Bar will offer an engaging moment for customers
to deepen their coffee experience.
Stay tuned to www.starbucks.in for
all exciting happenings around ‘The Starbucks Coffee Festival’, an aroma filled
week-long haven for all coffee aficionados.
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