With new technological innovations emerging on a day to day basis with respect to the art of filmmaking, can film distribution and exhibition lag behind!
Change is the key word that remains constant, anywhere and everywhere!
Owing to the onslaught of Corona Virus, not only our country but also the other parts of the globe have forcibly undergone changes, undoubtedly not for betterment, but, obviously for deterioration!
The film industry too hasn’t been spared with film production & processing grounding to a halt with theatres shutting down indefinitely!
Those films that have been wrapped up in full with only their releases pending, filmmakers started exploring new pastures and up came the OTT Platform!
Amazon Prime Video, Hotstar, Zee 5, Netflix, Sony LIV etc - to name a few.
As a matter of fact, Amazon Prime Video has reportedly taken the lead!
There is already a lot of riding on the promos of PonMagal Vandhal, featuring Jyothika in the lead, the film bankrolled by Suriya’s 2D Entertainment, scheduled to be premiered on May 29th 2020 followed by another biggie- Gulabo Sitabo on June 12th with Amitabh Bachchan & Ayushmann Khuranna crossing swords!
While some Distributors and Exhibitors have expressed displeasure, reportedly, a counter move, rather a new plan of action, has just sprung up-OFT –Only for Theatres!
Reportedly, the famous trio- Tiruppur Subramaniam, Pyramid Natarajan & R.B. Choudary -their contention being – that films should be showcased on OTT Platforms only after 100 days or 10 weeks after the theatrical release- have come up with this plan of action!
A new project which will be helmed by K.S.Ravikumar to be shot within a time span of 25 days! Sathyaraj is believed to play the lead of this film. Vijay Sethupathi and R.Parthiban will make cameo appearances in this, scheduled to be released exactly in 2 months soon after the start!
Reservations will necessarily be through Online Booking System.
Planned at a budget of Rs. 2 crores, funded by issue of shares, people only from the film industry will be able to buy shares to the tune of about 200 with a cap of 10 shares per individual buyer!
Remuneration will depend on the revenue generated & would be shared on percentage basis!
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