Beauty & Brand travel together, most of the time! Yet another evidence to prove the same, yet again!
Tissot, world leader in the Swiss traditional watch industry, launched its new Boutique with Brand Ambassador Deepika Padukone at VR Chennai today. The 350 feet boutique is Tissot’s second exclusive store in Chennai.
On the occasion, the brand also introduced its latest line – The new TissotPR100 Chrono Sport-Chic Lady.
Given the success of the PR100 Sport-Chic collection, Tissot decided to add a sporty chronograph to the mix for those who like it sportier. Its generous case size, measuring 38mm, means it is a bigger watch and makes a striking statement. Features of the watches are both robust and beautifully streamlined, as shown by the stronger bezel, and simplified bracelet, making this an easy piece to wear.
Speaking to the media, Deepika said, “I launched the earlier version of Tissot PR 100 Lady Chic in Chennai last year and I couldn’t be happier coming back to launch its newest chronograph version, Tissot PR100 Chrono Sport-Chic Lady. This launch also reinstates the fact that Tissot is committed to providing the most innovative and best-in-class timepieces year after year.”
She further added, “Tissot PR100 Chrono Sport-Chic comes from one of the best-selling family of Tissot watches and it’s just as ravishing to look at as it’s robust in its make. This timepiece beautifully brings together sporty yet stylish design elements and is like a visual celebration of the strength of womanhood in one hand and feminine aesthetics on the other. I’m sure that with so many differentstyles to choose from, it will do extremely well.”
Tissot PR100 Chrono Sport-Chic Lady, boasts of a practical design, look and feel. Its indexes and hands set with luminescent materials provide perfect visibility. Minimalist fans will be drawn to a pure face, while others may appreciate the shimmering mother-of-pearl dialdecorated with dazzling index diamonds.
Committed to providing the most innovative and best in class timepieces, the Tissot boutique at VR Chennai will stand true to its retail concept with illustrative graphics, unique customer experiences, striking brand ambassador visuals andwill of coursealso house some of the latest and most cutting-edge timepieces from Tissot’s collections; Touch Collection, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, T-Pocket and Special Collections.
The plus sign in the Swiss Flag within the Tissot logo symbolises the Swiss quality and reliability Tissot has shown since 1853. The watches, sold all over the world, enable Tissot to be the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. Tissot stands by its signature, Innovators by Tradition. The high quality of the brand with every component is recognised worldwide.
Tissot has been named Official Timekeeper and Partner of many global events such as basketball with the NBA and FIBA; cycling with the Tour de France and the UCI World Cycling Championships; motorsports with MotoGPTM and the FIM World Superbike Championship and many more besides in the sports of ice hockey, fencing and rugby.
Key leading products include: Tissot T-Touch (The first tactile watch in 1999). Tissot Le Locle, a timeless, classic, automatic watch with 80 hours of power reserve. Tissot T-Race, “the sporty design”.