Gone are the
times when big business establishments and corporate companies stuck to old
methodologies in a ceremonious manner without updating as well upgrading
themselves! To survive and sustain, especially in the consumer oriented fields,
adapting to changes in tune with the trend of the times is but an unavoidable
phenomenon! If not adhered to the changing trends, business houses will fall
like nine pins! This is very relevant to the consumer industry too as the
trends as well as the tastes of the consumers keep changing season to season
never remaining static!
Asian
Paints, the market giant in the paint industry has consistently updated and upgraded
itself according to the contemporary trends that prevail at every point of time!
It is just
about three four of a century since Asian Paints entered the market, going
great guns still, never hesitating to adapt according to the demands of the
marker factor!
In liaison
with the ongoing Christmas season and the forthcoming New Year followed by
Pongal, Asian Paints has come up with a new concept called ‘Vanna Kolangal’, (closely
translated as Colourful Rangoli) the
launch resonating the banner’s longstanding relationship with the market as
reflecting its depth of understanding it as well!
This colourful
guide that stands and serves a source of inspiration that takes a walk down the
memory lane of the State of Tamilnadu visiting its deep rooted culture! The objective
is to give a twist to fit the colours to suit the modern day home!
The USP of
almost all of the new launches of the paint giant is a strong story board which
unveils an interesting tale about the colour application of the brand in contemporary
homes!
Vanna Kolangal
could be construed as a style book that suggests suitable colours for the interiors
and exteriors of the contemporary homes. Surprisingly, it offers close to 50
colour combinations meant for all modes of living spaces! Rather an amalgamation
of colour, form, technique and texture!
‘Vanna
Kolangal’ has been based on the impression of the people’s deeply felt desires
and connections to the culture of the State!-says Amit Syngle, COO, Asian
Paints Limited which was founded in 1942!
Reportedly,
the paint giant achieves a turnover of 168.70 billion operating in 16 countries
with 26 paint manufacturing facilities in the world! It is worth noting that it
services customers in about 65 countries across the globe!
Needless to
state, Asian Paints is our country’s leading and Asia’s fourth biggest paint
company!
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