Gone are the days when traditional methods were only recognized to keep fit!
With the new breakthrough fitness program, Speedo AquaFit aims to reinforce their commitment to fitness by encouraging consumers to change their fitness routine and make the pool their new gym.The program, created in partnership with leading aqua fitness instructor Pooja Arora, includes land based exercises such as cardio, resistance training, stretching and even weightlifting being performed in the swimming pool.
The class held in two batches had large number of consumers enthusiastically following Pooja’s instructions to thumping music beats.
Speedo as a brand, is synonymous with performance swimwear, and via its global campaign #GetSpeedoFit, it has been working to elevate the status of swimming for fitness and reinforce that water workouts are the next big trend to get fit and achieve a total body workout.
Pooja Arora explains more on the benefits of a water workout, “Water workouts can encompass all of the components of fitness: cardiovascular fitness, muscular strength and endurance, and flexibility. And, when done regularly, these exercises can help reduce body fat .No matter what your age or fitness levels, you can get a good challenging workout in the pool. The harder you push the water, the harder it pushes you back. Resistance in water ranges between 4 to 42 times greater than in air, depending on the speed of the movement. Also working out in the water is less injurious to your joints and muscles. It’s time to encourage more and more people to take the plunge into the pool – it’s great fun and can be a great all body workout too!”
Along with its new program, Speedo also intends to promote its technologically advanced line of swimsuits and swim equipment which helps maximize the effectiveness of a workout in the pool such as Speedo’s Biofuse Power Paddles, Elite Pullbuoys and Kickboards. These help in creating water resistance and toning the muscles. The Speedo Fit Endurance Plus swimsuits help activates the core muscles of the body and streamline the body position in water. Also available are swim suntops, capris and leggings part of their Sun Protection Swim Active range which provide comfort and freedom of movement and come with UPF 50+ sun protection.
To find out more on Speedo AquaFit Program, Speedo apparel and gear - do visit any of the Speedo stores in India (Mumbai, Delhi, Gurgaon, Noida, Pune, Bangalore, Chennai, Goa and Ahmedabad).
Indeed this is a new way using water waves to keep fit!