Gone are the days when ’Entrepreneurship’ was
considered as the hallmark of men folk. Women too scale dizzy heights at par
with their male counterparts proclaiming in clear cut terms that they can also
accomplish enviable feats as good as men if not better!
Recognizing
and rewarding such empowered women is undoubtedly an enviable task! Women at
home are usually identified as persons whose routine sticks to the home front
alone and such an opinion has virtually become a taboo on such women who in
reality are capable of achieving much more!
Instituted by
Brand Avatar(Founder CEO, Hemachandran), Homepreneur Awards were given away recently to a select set of 50
women entrepreneurs pursuing business activities from home! The categories
included Agriculture, Arts &Culture, Beauty & Wellness, Breaking
Stereotype, Education, Food & Beverages, Health Care, Home Retail, Media
& Entertainment, Sports & Fitness, Social Activism/ Self Help Group and differently-abled Women.
Normally,
such awards are restricted to corporate talents alone blissfully leaving behind
those achievers who don’t belong to those strata! This awards’ function stood out
distinctly and distinctively as it explored the arena of talented women from
about 4000 finally narrowing it down to 50!
The prime
objective of Homepreneur Awards 2017 was to honor home based women who took up
the initiative to generate revenue from business activities they deemed fit!
While 50
Homepreneurs were awarded under different categories, 18 select set of 18 women
were shortlisted to receive mentorship and financial support for transforming
and taking their business activities to the next higher level!
Every talent
that evolved into entrepreneurship from baking cakes at home to tutoring as
well as serving as a freelancer in various capacities!
The selection
process, we hear, was done on a thoroughly professional basis and the winners
were shortlisted and selected by a jury panel comprising eminent women
achievers from different fields.
Film
personalities as Shobha Chandrasekaran (mother of actor Vijay), actor Aari,
Director Arivazhagan, Suhasini Manirathnam were among the list of Celebrities.
It is worth
notifying that Pushpa Kandasamy, daughter of the late, veteran filmmaker,
K.Balachandar was also one of the recipients of the award under Media & Entertainment
category.
A musical
performance by Anil Srinivasan, Madhan Karky and Saindhavi Prakash found its
way into the proceedings, besides a Fashion Show and Fusion Dance.
A special
address was delivered by the National award winning lyricist, Vairamuthu on
Women Empowerment.
When quizzed
about the selection criteria for the awards, we were informed that the
following aspects as Uniqueness of the Business idea, Social Impact created,
Business Challenges, Scalability, Family Impact, Progress & Revenue.
Homepreneur
Awards were supported by organizations that believe in woman empowerment
through their business activities.
Homepreneur
Awards offered patronage to the cause of women entrepreneurs!
it is worth noting that Hemachandran of Brand Avatar is also the Founder CEO of Celebrity Badminton League.
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